LinkedIn EXT.

1. Discovery & Research

• Conducted competitive analysis of LinkedIn, Shapr, and Lunchclub
• Identified pain points: networking fatigue, lack of mentorship features, and generic job search flows
• Interviewed target users and created empathy maps to highlight goals and frustrations

2. Define

• Created three primary personas (a job seeker, networker & a mentor)
• Defined problem statement: “Users need a better way to make intentional, meaningful connections for career growth.”
• Outlined key opportunities for improvement and introduced new user flows

3. Ideation & Strategy

• Sketched out revised task flows for finding mentors and scheduling chats
• Designed wireframes for a focused “Mentorship” and improved onboarding
• Prioritized features like match-based networking, context-based introductions, and skill-focused filters

4. Design Execution

• Built mid- to hi-fi wireframes in Figma
• Designed a consistent visual system inspired by modern professional platforms
• Applied feedback from usability testing to improve clarity and reduce friction in task flows

5. Testing & Iteration

• Ran usability tests with 3 users per persona
• Noted confusion around onboarding and made revisions for quicker setup
• Added visual cues, confirmation states, and clearer copy to guide users

6. Final Prototype & Presentation

• Created a clickable prototype to demonstrate core interactions
• Developed a mood board and brand extension for LinkedIn Meets
• Prepared a portfolio-ready case study with annotated visuals and user journey maps

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The final design introduced a streamlined mentorship, career switch feature and intentional networking flow that tested positively with users looking for more meaningful professional interactions.

• Increased clarity in user journeys with simplified onboarding and clear task flows
• Positive feedback on the mentorship hub concept and match-based introductions
• Improved usability after testing led to key revisions in navigation and interaction cues
• High-fidelity prototype created in Figma with a modern, professional visual system

This project demonstrated my ability to lead a UX process end-to-end—from research and ideation to testing and visual design—while solving a real user need within a familiar platform.

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